Category

Hidden Consumer Behavior

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Engraved portrait of Lydia E. Pinkham, the grandmotherly face printed on her Vegetable Compound label and in newspaper advertisements.

Aug 28, 20264 min

Who Invented the Health Influencer?

Before wellness TikTok, there was a face on a bottle. What an 1875 health influencer teaches us about trust.

Trust and Uncertainty